This takeaway: "Don’t finish your tests before you have a statistically significant result" is potentially highly misleading. See: http://www.evanmiller.org/ho

This takeaway: "Don’t finish your tests before you have a statistically significant result" is potentially highly misleading. See: http://www.evanmiller.org/how-not-to-run-an-ab-test.html http://www.evanmiller.org/how-not-to-run-an-ab-test.html