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Using A/B testing and then measuring conversion rate skips a lot of useful steps. A/B testing can be used to increase engagement with the site, which may resul
by grandalf 13y ago
Using A/B testing and then measuring conversion rate skips a lot of useful steps.
A/B testing can be used to increase engagement with the site, which may result in a conversion days or weeks later.
- m4xt3r 13y agoYes, but those things are impossible to track. If metrics changed weeks later, there is no way of knowing that it was caused by a test you run earlier.
- lucisferre 13y agoIt's easier and easier to track, ad retargeting works this way for example. But yes it is still harder to track accurately.