When you look at the timeline[1], the first event is "DontTrack.us", a website[2] dedicated to pointing out google tracking, and linking to DDG in the end. So

When you look at the timeline[1], the first event is "DontTrack.us", a website[2] dedicated to pointing out google tracking, and linking to DDG in the end. So privacy has always been their focus. It is a nice advertising point, but pushed from the beginning. 1: https://duckduckgo.com/traffic.html https://duckduckgo.com/traffic.html 2: http://donttrack.us/ http://donttrack.us/