Lexus did exactly the same thing when their first US model required a recall. There were stories of them flying mechanics by helicopter to do work with custome

Lexus did exactly the same thing when their first US model required a recall. There were stories of them flying mechanics by helicopter to do work with customers. It was a very effective stunt for covering for the cock-up, and establishing them in peoples' minds as a genuine luxury brand rather than a badge-engineering exercise.