Media was only really considered a product for a few decades in the 20th century. Before that and again now, it's effectively been a service. A movie can only b

Media was only really considered a product for a few decades in the 20th century. Before that and again now, it's effectively been a service. A movie can only be "pirated" if one thinks of it as an artifact (the physical film, disc, or file). If it's instead thought of as the experience of watching it, a viewer will compensate the provider in the same way as most services: tips. The trick is making it social, since tipping habits seem cultural.