It's good that there is healthy competition again in end user video codecs. H.264 is a nearly 10 year old video codec, and HEVC's complexity means implementing

It's good that there is healthy competition again in end user video codecs. H.264 is a nearly 10 year old video codec, and HEVC's complexity means implementing it as a high-quality open source library will take a really long time. Google's different incentives will at least force HEVC development to accelerate.