Yeah. I like and use Chrome, but Firefox is back to being pretty good as well. If Google were to do something so drastic as yanking H.264 support from Chrome, I

Yeah. I like and use Chrome, but Firefox is back to being pretty good as well. If Google were to do something so drastic as yanking H.264 support from Chrome, I would probably re-evaluate my choice. But that's the great thing here: This is an individual choice. I think Google has enough clout in Youtube to move us forward without pulling a Steve Jobs anti-Flash stunt. At the time, there were very few alternatives to iOS in quality, but at the present time we have plenty of good browsers. A "pull-the-plug" approach would alienate a good number of users, who could just pick up and go with Firefox, or Safari, or IE, or Opera. I like that they're gradually rolling this stuff out, trying to get hardware companies to add built-in decoding, etc. It won't happen overnight, they're playing the long game.