"And if you went to a store and they then walk you through the website...that would be very offputting to many people -- all of the disadvantages of both medium

"And if you went to a store and they then walk you through the website...that would be very offputting to many people -- all of the disadvantages of both mediums." You just described Gateway stores! And this is exactly why they failed. And it's all the funnier because people said Apple stores would fail because Gateway failed.