I think Apple should keep their software out of the top 10, but I think there is a bit of social reinforcement by having stuff you own in the top 10. You can f

I think Apple should keep their software out of the top 10, but I think there is a bit of social reinforcement by having stuff you own in the top 10. You can feel like a taste maker if you got an app before it made it to the top 10, feel like part of the in crowd because you own 1, 2, and 3 etc. Editorial list? Sure filter the heck out of it.