...the point is to gets 10s of millions. Simply because they are already making a lot does not mean they should avoid optimizations. If they had that attitude

...the point is to gets 10s of millions. Simply because they are already making a lot does not mean they should avoid optimizations. If they had that attitude, they would have "stopped" at whatever number was deemed to be enough. "Why make X change, they are already makings 100s of millions with the appstore?" A business's goal is to maximize profit. This is a clear option that has minimal costs in comparison to the returns that even you recognized. You are trying too hard not to be wrong.