This has always been their plan. They tried this with the original Macintosh and it's successors. Up until now the PC market was growing too fast for them to ge

This has always been their plan. They tried this with the original Macintosh and it's successors. Up until now the PC market was growing too fast for them to get away with it. Now with the "Post-PC era" they're giving it another shot. I think it's an interesting idea, each external peripheral does one thing well. It reflects their current advertising and their product lines.