From your perspective, how do you think they were able to get all the Mac Specialists to be trained so well to making sure it's customer satisfaction that's max

From your perspective, how do you think they were able to get all the Mac Specialists to be trained so well to making sure it's customer satisfaction that's maximize and not sales? Like what makes their training so different? Was it because Mac Specialists truly believed in what the company stood for? How was in the incentive scheme different? Thanks! I'm just curious as I'm in business school part-time and of course, Apple is the outlier when it comes to customer satisfaction - especially since they go against the idea of commission.