As long as revenue is still getting to Apple, Apple should encourage an environment where users are maximizing their utility from playing games they enjoy and u

As long as revenue is still getting to Apple, Apple should encourage an environment where users are maximizing their utility from playing games they enjoy and using apps they like. This can only be done by understanding who the person is and/or marketing relevant products. PR & media should take advantage of the nascent nature of this industry and focus squarely on this through bundles, their own curated content, etc. and legitimize mobile despite the small screen and price. App Gratis is an innovative (?) example of this but I'm sure there are many more to be created. If done properly, Apple will begin to realize that the overall market can be maximized by easing their restraints.