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> Both parties agree not to undercut the other How is that different from price fixing?
by cynix 13y ago
> Both parties agree not to undercut the other
How is that different from price fixing?
- nkvoll 13y agoIt's the agreement between a manufacturer and a retailer about the price of a product, not an agreement between multiple retailers.
- cynix 13y agoThat should still be illegal. I thought manufacturers can only set a "recommended retail price", but retailers can set whatever price they want. Plus, in this specific case the manufacturer (Apple) is also a retailer.
- josephlord 13y agoIn Europe even a "recommended retail price" may be an issue in competition law.
- sliverstorm 13y agoIt isn't. Wikipedia says this particular type of price fixing is often allowed, and called "Resale price maintenance"
- reeses 13y agoMAPs are why you have 'add to cart to see the price' for many items. They aren't fixing the price to the consumer. They are agreeing not to advertise a price below a certain value.