More than getting rid of the top list is that the App Store has a search model from 1995. Let me buy keywords, run experiments, optimize paid placements, and gi

More than getting rid of the top list is that the App Store has a search model from 1995. Let me buy keywords, run experiments, optimize paid placements, and give me tools to perform SEO for organic search. Let me track conversions more easily and bid on a CPI basis for search placements. Build algorithms to figure out paid vs. legit reviews and use these signals to perform search ranking. Add more metadata to apps and give users more degrees of freedom to explore, rate, and discuss apps. App Store search is just as much of a black box as the day it launched. For crying out loud Apple, just copy Google on this one, and there will be a massive lift in revenue for everyone.