That's because we're a small minority and usually convert poorly anyway, so the industry could care less. Block third-party cookies for everybody, and the ad i

That's because we're a small minority and usually convert poorly anyway, so the industry could care less. Block third-party cookies for everybody, and the ad industry suddenly starts to care. The perennial pitches for first-party tracking and first-party ad-serving products get funded this time around, and eventually you won't be able to block ads and tracking without simultaneously blocking site content and functionality. Having third-party cookies turned off won't cause you any problems, it's true, but that'll be because what they used to do will get done through other means.