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I really find this type of business model intriguing. Who's the market for this? Is it students or parents. I can see it cutting either way... or even the indul

by RokStdy 13y ago

I really find this type of business model intriguing. Who's the market for this? Is it students or parents. I can see it cutting either way... or even the indulgent grandparent. An easy thing for them to do to support their little darling while they're away at College.

marissahu 13y ago
Hey there! As the cofounder of Co-Ed Supply, I just wanted to respond to your question. We're targeting both parents (or indulgent grandparents) and students in different ways. There's obviously a market for parents to send care packages to make sure their kids are being taken care of while they're in school. On the other hand, we're curating the college essentials in our boxes to be the latest new and cool brands, so we want it to something that college students want to buy for themselves as well. At $20 a box, it's a great deal and affordable for both!
- addandsubtract 13y ago
  I think the idea is really great, and I'd love to "subscribe" to a care package to help my confused and sometimes lazy self out. However, I don't think the products you're including in the package are worth the deal. I've been buying toothpaste, deodorant and popcorn all my life, why would I suddenly need a care package now that I'm in college? I think you should really get down to the "hard" problems that (new) college students are facing. Problems like, "how do I budget my money?", "what should I do when I have [ illness / disease / ouchie] and mom isn't around?", "how / where can I (discreetly) get intimate hygiene items?". The last point could be an entire business on it's own. Basically, what are the products that I could really use as a freshman in college and what are the products I'm not comfortable going to the store for.
  - marissahu 13y ago
    That's a great point. On the value issue, we're definitely going to make sure that each box has a significantly greater value than what you're paying for it - not only do you get the essentials you need, but you're also introduced to cool new brands and products that you might not have discovered on your own. In addition, we're in the process of building a whole bunch of content to provide the college community with tips and advice on those "hard" problems, and to give you guys a platform to discuss those questions with each other. Thanks for your feedback!

by RokStdy 13y ago

marissahu 13y ago

Hey there! As the cofounder of Co-Ed Supply, I just wanted to respond to your question. We're targeting both parents (or indulgent grandparents) and students in different ways. There's obviously a market for parents to send care packages to make sure their kids are being taken care of while they're in school. On the other hand, we're curating the college essentials in our boxes to be the latest new and cool brands, so we want it to something that college students want to buy for themselves as well. At $20 a box, it's a great deal and affordable for both!

addandsubtract 13y ago
I think the idea is really great, and I'd love to "subscribe" to a care package to help my confused and sometimes lazy self out. However, I don't think the products you're including in the package are worth the deal. I've been buying toothpaste, deodorant and popcorn all my life, why would I suddenly need a care package now that I'm in college? I think you should really get down to the "hard" problems that (new) college students are facing. Problems like, "how do I budget my money?", "what should I do when I have [ illness / disease / ouchie] and mom isn't around?", "how / where can I (discreetly) get intimate hygiene items?". The last point could be an entire business on it's own. Basically, what are the products that I could really use as a freshman in college and what are the products I'm not comfortable going to the store for.
- marissahu 13y ago
  That's a great point. On the value issue, we're definitely going to make sure that each box has a significantly greater value than what you're paying for it - not only do you get the essentials you need, but you're also introduced to cool new brands and products that you might not have discovered on your own. In addition, we're in the process of building a whole bunch of content to provide the college community with tips and advice on those "hard" problems, and to give you guys a platform to discuss those questions with each other. Thanks for your feedback!