Notice how Apple's PR strategy always involves waiting. They never speak up until after the main fury has died down. It's like when a person is being yelled at,

Notice how Apple's PR strategy always involves waiting. They never speak up until after the main fury has died down. It's like when a person is being yelled at, sucks it up, waits 20 seconds, and then calmly responds. It worked in Antennagate, and they are catching a lot less flak for their statement than Google and Facebook, who stepped into the melee right away.