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Elon Musk used this technique at Tesla in 2009, though it backfired hilarious when he didn't tell the company leadership, and the general counsel sent out his v
by nsp 13y ago
Elon Musk used this technique at Tesla in 2009, though it backfired hilarious when he didn't tell the company leadership, and the general counsel sent out his version to the entire company as well.
Hate using gawker as a source, but it's what I found first:
"Musk set out to entrap potential leakers by sending each employee a slightly altered version of an email which he expected would get sent to the media. Musk began the memo, "I'm a big believer in trusting employees."
By altering phrases scattered throughout the email — changing "I'm" to "I am," for example — a Tesla IT employee created individualized memos which would have a detectable "fingerprint" in the text. In the memo, Musk asked everyone to sign a new, stricter nondisclosure agreement. The agreement wasn't the point of the email — it was just a ruse to catch the company's leakers."
http://gawker.com/5164035/tesla-ceo-in-digital-witch-hunt http://gawker.com/5164035/tesla-ceo-in-digital-witch-hunt