Ah, interesting to know the reason for the CAPITAL LETTERS, thank you! In perceptual psychology the problem that they are ignored is also known as »Banner Blin

Ah, interesting to know the reason for the CAPITAL LETTERS, thank you! In perceptual psychology the problem that they are ignored is also known as »Banner Blindness«: https://en.wikipedia.org/wiki/Banner_blindness https://en.wikipedia.org/wiki/Banner_blindness – »a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information«.