I know this happens, with places pricing themselves out of the market, but it surprises me. Wouldn't they want to lower the cost of owning/renting a unit until

I know this happens, with places pricing themselves out of the market, but it surprises me. Wouldn't they want to lower the cost of owning/renting a unit until the can actually get some buyers? It would still be a loss, but wouldn't it be much less loss, and isn't that better?