The reason people use Google is not exactly love. I see it more as a lack of energy or will power. Every time you choose not to use Google search, you know you

The reason people use Google is not exactly love. I see it more as a lack of energy or will power. Every time you choose not to use Google search, you know you're gonna have to work harder to get good results, and use some amount of will power. Since most people search the Web a lot, the totality of it is quite a large effort and will power. Our society is filled with such choices, be it food, consumerism, cigarettes, etc. Since will power is finite, people will always lose on some of this choices. Also if you really want to stop being tracked, you need some technical understanding and some cooperation from other people and you need will lose some important capabilities in society. This makes the choice even harder.