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A great book about this is “The Culting of Brands” - by Douglas Atkin. http://sivers.org/book/CultingOfBrands http://sivers.org/book/CultingOfBrands
by sivers 13y ago
A great book about this is “The Culting of Brands” - by Douglas Atkin.
http://sivers.org/book/CultingOfBrands http://sivers.org/book/CultingOfBrands
- jes 13y agoOn a related note, I have read this book several times: http://books.google.com/books/about/Great_Boss_Dead_Boss.html?id=ADoNAAAACAAJ http://books.google.com/books/about/Great_Boss_Dead_Boss.htm... The book, written in a Socratic style, is about tribes and tribal behavior in businesses.
- wavefunction 13y agoSounds like an amazing premise!