> Having 7 or 8 apps look completely different is inconsistent and jarring when you shift from app to app. Which also meant that apps were actually distinguish

> Having 7 or 8 apps look completely different is inconsistent and jarring when you shift from app to app. Which also meant that apps were actually distinguishable at a glance. You could be the slowest user ever and it was hard to miss that "yellow with lines across the page" meant Notes - on OS X, iOS and iCloud.com. There was zero disconnect between the icon and the actual app. Same for Reminders and GameCenter. iOS7 doesn't bother to develop a "mini-brand" for each app - the 'link colour' in each app is different but there aren't even enough colours for the stock apps. Of course this branding in iOS6 could have been pulled of with fewer textures and shadows :)