It's not the amount of text it's the 100% width that's giving it that "giant wall of text" look. The text is all over the place. If they switched to a fixed wi

It's not the amount of text it's the 100% width that's giving it that "giant wall of text" look. The text is all over the place. If they switched to a fixed width it would look a lot better and easier to read and scan through. You can try this in Google Chrome. Right-click on their page and select "inspect element". Then in the developer tools window find the <body> element and click on that. The body {} selector should come up on the right hand pane of the developer tools window, click to the right of the last bracket } and it'll let you add another rule, put in width:1000px; and then margin:auto; now go back and see the changes on the page. (refreshing the page will return it to normal btw). See. Much better. There's a reason why most websites use a fixed width. People complained about fixed widths in the early 2000s because they used to be only 800px wide and they weren't used to the white bars on the side of their websites. Now that our monitors are about 1600 pixels wide fluid 100% widths are just too stretched out and it's harder to read and scan through text. You can also use CSS3 media querries to change the width according to window size (I made a site using this http://timeforzen.com http://timeforzen.com (resize the window and watch the layout change))