"Yeah, but this is The Atlantic, a 156-year-old magazine with a reputation for literary and journalistic excellence". The first thing I think of when I see The

"Yeah, but this is The Atlantic, a 156-year-old magazine with a reputation for literary and journalistic excellence". The first thing I think of when I see The Atlantic is when they ran sponsored content as if it were a normal article, and the comments on that article were moderated by the marketing team so they were all positive. I think they really screwed up their brand that time.