I don't see it as a plug but more of a validation. His grandpa raised him the right way and taught him the value of hard work, perseverance and dedication. Th

I don't see it as a plug but more of a validation. His grandpa raised him the right way and taught him the value of hard work, perseverance and dedication. Those are things that you need in the startup industry and yielded success in his grandchildren's work. Ifixit is already well known, so it stands to be an example rather than cheap marketing.