I've also found it helps to use a divider to separate your audience section from the rest. If you just lump them together with US at the top you're more likely

I've also found it helps to use a divider to separate your audience section from the rest. If you just lump them together with US at the top you're more likely to get grumblings about "US-centric" this or that, but the divider helps communicate "this is our expected audience and we're making it easier for them, but we're inclusive of everyone else below as well".