I liked the comment about "You can't grow bigger than your partners." This is very true of small firms starting with small partners. If you want a 5 person co

I liked the comment about "You can't grow bigger than your partners." This is very true of small firms starting with small partners. If you want a 5 person consulting firm to resell your product, you get a lot of attention, but not a lot of traction. The opposite has a danger too though - if you sign up IBM or Accenture as a first partner, you may be too small for them to care. The ideal is finding a way to sign up with one set of partners that allows you to outgrow them if needed.