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Looking back, it's funny to see how long it took them to make the whole A-Z connection that finally appeared in the 2000 logo.
by mr_justin 17y ago
Looking back, it's funny to see how long it took them to make the whole A-Z connection that finally appeared in the 2000 logo.
- edw519 17y agoI always thought it was a smile :-) When it comes to quick things, like instantly evaluating a logo, the reptilian brain takes over and decides before there's ever time to think about it.
- felixc 17y agoIt's both! It's recently started to appear on its own, without the text, in some promo material, and in that context it's just referred to as the "Amazon smile."
- kyro 17y agoWas unaware of that as well. Kind of like how I had no idea the space between the 'E' and 'x' in FedEx are supposed to make an arrow.