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Evolution of Amazon.com Logo
- mr_justin 18y agoLooking back, it's funny to see how long it took them to make the whole A-Z connection that finally appeared in the 2000 logo.
- edw519 18y agoI always thought it was a smile :-) When it comes to quick things, like instantly evaluating a logo, the reptilian brain takes over and decides before there's ever time to think about it.
- felixc 18y agoIt's both! It's recently started to appear on its own, without the text, in some promo material, and in that context it's just referred to as the "Amazon smile."
- kyro 18y agoWas unaware of that as well. Kind of like how I had no idea the space between the 'E' and 'x' in FedEx are supposed to make an arrow.
- okeumeni 18y ago“Earth biggest book store” that is typical of startup era: appear bigger than you really are. I’m glad they parted from the logo with the road; was that a road?
- tdm911 18y agoWow, even Amazon had a flaming logo in the 90's! I don't feel so bad now!
- vaksel 18y agodoes anyone know if this was a full time logo or a single day promotion type logo? i.e. "Get it while its hot 20% off on all items!"
- zandorg 18y agoRecently there was a Amazon comedy logo where the smile went DOWN wards, because it was failing.
- zandorg 18y agoHuh, and I thought logos were right first time around. I do believe mine is though :-P