I'm sorry, I don't buy it. Maybe internally they look at it like this. But I honestly think the reasoning behind the always online policy is so they can collect

I'm sorry, I don't buy it. Maybe internally they look at it like this. But I honestly think the reasoning behind the always online policy is so they can collect analytics from the kinect. From an advertisers perspective, it's the holy grail. Imagine being able to see the viewers heart rate, where they were looking, how they were sitting, how the move and body language. All of that data would be very useful. I'm sure there are systems like this already, but to my understanding they are in a controlled environment. If you sat me in a room and told me to look at an advert after having to travel etc I'd act a lot differently to just sitting on my couch.