I think this project got the spotlight because of the large amount of money pledged, and the large difference between "money asked for" and "money pledged". I

I think this project got the spotlight because of the large amount of money pledged, and the large difference between "money asked for" and "money pledged". I think it's still possible to fraud people over kickstarter by staying under the radar: ask for little money, and if you receive not much (let's say under 5000? 1000?), no-one will bother to investigate whether your project worked out.