I hate this phrase, "trying to own the living room." We think people want living room devices, but really they just need a living room computer. A few months

I hate this phrase, "trying to own the living room." We think people want living room devices, but really they just need a living room computer. A few months ago I went this way. No overengineered media center, just a tower next to the HDTV. Full-sized wireless keyboard and mouse. High-DPI to read text. The experience immediately killed the 10 foot interface for me. All the 10' UIs out there feel slow, clunky, hobbled when compared to "just use a computer from your couch." I understand that people are trying to simplify the experience, like Apple did with mp3s. Maybe you don't need to simplify here, though, because people already know how to use computers, they just don't see them in other rooms. They just need a little nudge, a little help to see that it doesn't mean tiny text and wires across the living room floor.