He doesn't really address the issue of lending games. When my wife bought me a PS3 for my birthday last year I had zero games. My friend at work lent me a huge

He doesn't really address the issue of lending games. When my wife bought me a PS3 for my birthday last year I had zero games. My friend at work lent me a huge stack of games — he's a gamer and had a ton of games he loved but didn't play anymore. It was a great introduction to gaming for me and it led me to purchase many of the sequels to the games I played initially. I have purchased about 10 games since, and about 7 of those were purchased purely based on games I had played from the initial stack that I borrowed. I don't understand why they feel the need to capture this as a "revenue stream." Focusing on great games and great convenience will surely get them more money in the long term.