I'd say having to pay Microsoft for a subscription to be able to use Netflix on the device is what killed it for me. My AppleTV pushed the Xbox 360 from the ent

I'd say having to pay Microsoft for a subscription to be able to use Netflix on the device is what killed it for me. My AppleTV pushed the Xbox 360 from the entertainment setup purely because of that(1): It wasn't the price, but the concept that made it so offensive. (1) Though as a side benefit the AppleTV devices uses a small fraction of the power that the Xbox 360 used.