They'll make the same money, if not more, charging $40 for the game downloaded via xbla than they will for charging $60 at retail. Retail stores are incredibly

They'll make the same money, if not more, charging $40 for the game downloaded via xbla than they will for charging $60 at retail. Retail stores are incredibly expensive compared to web anything and so they take a huge cut. MS' long-term plans probably involve cutting the publishing middleman out of their dev relationships.