> Instead, they'll offer platitudes like "write good content and the users will come" when we all know you could write great content until the cows come home an

> Instead, they'll offer platitudes like "write good content and the users will come" when we all know you could write great content until the cows come home and if nobody links to you, you ain't getting no traffic. You should read this as shorthand for "build your business the traditional way and the users will come." Don't just count on ranking highly for a competitive query for your business to succeed. Build a brand and customers, and people will seek you out. You will have no difficulty ranking for [the name of your company] and this is where most good sites get most of their traffic from Google.