On the PC you have easier time pirating so buying a game is proactive choice - I like the game that is why I buy it. So it give the user the feeling that he is

On the PC you have easier time pirating so buying a game is proactive choice - I like the game that is why I buy it. So it give the user the feeling that he is in control of the situation and is not feeling ripped off. They tacled the problem of piracy (the equivalent of second hand sales in consoles) not by going berserk control freaks but by just making steam giving so much value that even with the restricted licensing it just makes for better experience than the alternatives. Also Valve are generally pushing gaming for the better. Every addition to steam was something that the community needed or wanted - big screen, linux ... the Greenlight is the only weird thing but there they just have the problem with tuning the execution and not the idea. the current Microsoft don't get gaming. The first XBOX was brilliant. Cheap PC hardware with MS quality sdk. X360 was acceptable and the team in the beginning had good ideas XBLA. And then came GFWL and the later part of the 360 lifecycle. So it is a lot like Steam doesn't matter because everything else is unlike steam.