wow. nice. wait, I've built our entire business model on top of this feature you can't go all Google Reader on me now ;-) In all seriousness, any hints on how

wow. nice. wait, I've built our entire business model on top of this feature you can't go all Google Reader on me now ;-) In all seriousness, any hints on how this is brewing internal and the possibility of something non-lab in the future?