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It is hardly that simple, the costs involved could be completely different, high organic ratings might create a positive ROI whereas PPC might be far too expens
by robryan 13y ago
It is hardly that simple, the costs involved could be completely different, high organic ratings might create a positive ROI whereas PPC might be far too expensive. Also if your content isn't at all really desirable it is possible you will have trouble running Adwords for it as well.
- oneandoneis2 13y agoSo it's better to pay less for an unreliable solution that sucks, than pay more for a guaranteed place at the top of the front page? And if your content "isn't at all desirable" then how is SEO going to help? "We have stuff nobody wants, if only we could get on the front page they'd buy it!" doesn't seem like much of a business plan..
- robryan 13y agoSome will say that they think people don't click on ads (which in general is false). For some terms clicks can be very expensive. There is plenty of spammy leads campaigns that Adwords won't let you on that will absolutely make you a lot of money if you have good search position, half the stuff on http://www.clickbank.com/ http://www.clickbank.com/ Think diet pills and similar.