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I've never understood the concept of black-hat SEO. If your site isn't worthwhile enough to be on the front page of relevant search results, why would you pay
by oneandoneis2 13y ago
I've never understood the concept of black-hat SEO.
If your site isn't worthwhile enough to be on the front page of relevant search results, why would you pay somebody to set up link farms and comment spam et al that might get your site up the rankings; instead of just paying Google to put your site as an ad when people run the relevant searches?
Either way it's going to cost you money, but one is guaranteed to work & have no negative repercussions; the other isn't. Is it just about price, or do the SEO guys have really good marketing, or what?
- robryan 13y agoIt is hardly that simple, the costs involved could be completely different, high organic ratings might create a positive ROI whereas PPC might be far too expensive. Also if your content isn't at all really desirable it is possible you will have trouble running Adwords for it as well.
- oneandoneis2 13y agoSo it's better to pay less for an unreliable solution that sucks, than pay more for a guaranteed place at the top of the front page? And if your content "isn't at all desirable" then how is SEO going to help? "We have stuff nobody wants, if only we could get on the front page they'd buy it!" doesn't seem like much of a business plan..
- robryan 13y agoSome will say that they think people don't click on ads (which in general is false). For some terms clicks can be very expensive. There is plenty of spammy leads campaigns that Adwords won't let you on that will absolutely make you a lot of money if you have good search position, half the stuff on http://www.clickbank.com/ http://www.clickbank.com/ Think diet pills and similar.