Interestingly, though much of the content is the same, those domains resolve to different IP addresses, not just the same server tweaking the page for different

Interestingly, though much of the content is the same, those domains resolve to different IP addresses, not just the same server tweaking the page for different domains as I thought. Non-authoritative answer: Name: www.spectaclecases.co.uk Address: 83.170.88.134 Non-authoritative answer: Name: www.aglassescase.co.uk Address: 83.170.70.106 Presumably they have two different webservers, perhaps connected to the same ordering system/db server. I guess they could be using a virtualisation service and found this easier to set up.