I had moved on to talking about sites in general; the site in question would be just fine with site-wide SSL. For the rest of it -- at some point you're going

I had moved on to talking about sites in general; the site in question would be just fine with site-wide SSL. For the rest of it -- at some point you're going to have to get used to the idea that the people putting content on the web are a lot more diverse than you'd prefer, and their motivations are also a lot more diverse than you might imagine or think "worthy". If you want to tell them all "do it right or go die in a fire" that's your prerogative, but it's not the most effective approach.