Content businesses suck because 1. it's hard, and 2. everyone thinks they can do it. Which explains all the bad content out there, a lot of people are unwilling

Content businesses suck because 1. it's hard, and 2. everyone thinks they can do it. Which explains all the bad content out there, a lot of people are unwilling to pay for professional production values out of ignorance. But if you can find a way to stand out from the cruft you can charge quite the premium.