To my mind this really comes down to the question of whether people who want a flat UI already have an Android or Windows Phone. If they have, then I don't see

To my mind this really comes down to the question of whether people who want a flat UI already have an Android or Windows Phone. If they have, then I don't see them changing device. What would they do so for? The iphone's worst feature for a while now has been its handset - so they'd pay a penalty in accepting the device and unless the UI has a major advantage I don't see why they would. ( I don't know how many of you get the Samsung adverts from Europe and the like but the iphone gets actively mocked as a fairly out of date dumb device: http://youtu.be/mLd9hjl3Kds http://youtu.be/mLd9hjl3Kds And in use figures it's not doing well outside of the U.S. ) Meanwhile it would alienate all the people who didn't want a flat UI. If people who wants a flat UI have already gone elsewhere I don't see how Apple can do anything but make a loss on this change.