You could put Android, WP and iOS side-by-side and they are going to look (and work) more alike than different in most areas. That's what happens when these pro

You could put Android, WP and iOS side-by-side and they are going to look (and work) more alike than different in most areas. That's what happens when these products reach a huge mass market. There is too much risk (for established players) to diverge too far from what is familiar to so many people. Also why it's so difficult for non-established players to compete. They can't diverge very far from what people are familiar with. We're locked into basically the same SmartPhone flavors until the hardware changes so radically that the software has to change radically to accommodate it.