He may be overthinking it. My suggestion would be how could he hack together a solution in 3 days total. Then use that and iterate. He's probably worried about

He may be overthinking it. My suggestion would be how could he hack together a solution in 3 days total. Then use that and iterate. He's probably worried about scaling, and being featured on TechCrunch, etc. Which are common. But if he's the type to always make slow and methodical decisions, he might not be the best fit in a startup.