True. But the "monetize THEM" is not the perfect choice of words. You don't monetize the users. Either a third party pays for their attention, or, they pay for

True. But the "monetize THEM" is not the perfect choice of words. You don't monetize the users. Either a third party pays for their attention, or, they pay for their own access. No one owns the users. That's why they are so valuable.