They built some of your app concept into the core of the phone. They rejected your app because they were about to debut their version. It makes sense why they

They built some of your app concept into the core of the phone. They rejected your app because they were about to debut their version. It makes sense why they did it, and it was fair of them to do it. However, they should have let your app go into the app store. It is unlikely your app would have made techcrunch headlines or taken the world by storm (ha ha) but even if it had, Apple had nothing to fear. Which makes it strange that the company rejected it. They couldn't exactly say, "Sorry, but things in your app are going to be in a keynote. We're working on the same thing." Situations of an app being rejected by apple due to a forthcoming release are rare. (though I do know of another example by a prominent developer) Your story is a nice read, however your other experiences of rejection are not related to this one. They also speak to a different time for the app review team.